Over the last few years, Pinterest has become increasingly popular, not simply with independent users but also among businesses, big and small. One of the key reasons why it is such an important tool is that, out of all of the most-used social media platforms in the United States, Pinterest is the one with the most natural focus on product promotion. In fact, users actually head to Pinterest to find products and services! This means that, with the right strategy, this platform gives you access to a wide array of low-hanging fruit.

So let’s get into all the reasons why it’s important for you to have a great Pinterest marketing strategy! We learned some of this stuff from our friends over at Second Fiddle - so if you’re looking to get your Pinterest marketing strategy to the next level, check them out.

#1 Pinterest Lens Shows Us the Future of Search Engines

One of the most exciting things about Pinterest is that it has developed a feature called Pinterest Lens. Instead of matching words in a search bar with results, the way that Google does, the Pinterest Lens search function compares photos in its vast library of images to bring you a match.

Pinterest has capitalized on the commercial potential of this feature by building a ‘Shop’ function directly into the search engine. This means that if you take a picture of a pair of shoes and search for something similar, the page of results will be full of links to websites where you can buy your own.

Take advantage of this feature! By Pinning images of your products on Pinterest, you make it easier for people to discover your business. 

#2 Pinterest Directs Traffic to Your Website

This is one of the biggest reasons to develop a Pinterest marketing strategy! If you’ve spent any time on your marketing at all, I’m sure you’ve created a beautiful website with strategic touchpoints to help your future clients or customers to engage with your products or services.

But this only works if you actually have people finding your website, right? 

This is where Pinterest can really help. The format is particularly effective because each and every Pin has to be connected to a webpage - so your website is only ever a single click away. A solid Pinterest marketing strategy will create Pins that reach a wide audience and funnel people into clicking through to your website.

#3 Pinterest Allows for a Multifaceted Brand

Pins can act as mini-advertisements for what you offer on your website - whether that’s services, recipes, portfolios, products, or informative blog posts just like this one. The bite-sized nature of a Pin on Pinterest means that the format is best suited to highlight one thing, clear and simple.

This means that you can market all the different facets of your brand without worrying about how they all fit together! This is hard to do on an Instagram grid, but with the way Pinterest is designed you are free to highlight a host of very specific and different posts: in fact, the more niche, the better.

For example: as a couple, Debbie and I are passionate about helping other families discover the power in simplifying their lives, so we share our journey with minimalism. We are also content and digital marketing experts who help businesses reach their full potential - plus, we renovated an old school bus and took our family on the road!

These are diverse strands, but Pinterest marketing means we can bring all of these aspects of our expertise to the table without contradictions. In fact, the more specific the Pin is, the less competition there is for it to come up in specific searches! If you are offering several different kinds of services, a Pinterest marketing strategy will help you to add strength and draw attention to every element of your business, not just the ‘main’ ones.

#4 Stop Wasting Your Energy with Haphazard Pins

Perhaps the biggest reason to have a Pinterest marketing strategy is that if you don’t have one, you are wasting time and energy on Pinterest without ever really building momentum. 

Pinterest uses a variety of algorithms in order to decide what Pins it is going to show to its users. The aim of a good Pinterest marketing strategy is to get your Pins promoted by Pinterest to increase their reach. To help this happen, you need to be giving the algorithm the right kind of information, so that it can categorize your account and begin to show your Pins to your target audience.

If you don’t have a strategy, you’ll be sending mixed signals - far less efficient and less likely to get your Pinterest marketing where you want it to go.

That’s why having a strategy that guides you as you create Pins and re-Pin other content is so important. A good strategy means that everything you do on Pinterest is building towards the bigger goal of growing your business.

Final Thoughts on Why You Need a Pinterest Marketing Strategy

There are many reasons why a Pinterest marketing strategy will help you grow your business, but we’ve covered some main ones here. A thoughtful strategy will get your Pins promoted to your target audience, who will click through to your website and end up generating bookings and sales. What’s not to love?

I hope this has inspired you to learn more about what you can achieve on this unique platform - it has the potential to get you to new levels of success!

Interested in starting your own Pinterest marketing journey? Don't be afraid to reach out!

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