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Our Secret Million Dollar Funnel Revealed

Our Secret Million Dollar Funnel Revealed

The Mayes Team • Apr 15, 2020
Gabriel Mayes wraps his arm over Debbie Mayes shoulder as they stand in the kitchen of their Skoolie bus. Text overlays the image that read, “Our Secret Million Dollar Click Funnel Revealed”
This blog reveals one our best kept secrets... we just couldn't hold it in any longer!

I’m about to reveal to you how Debbie and I made 7-figures in online sales in a mere 18 months. 

…. it's called a click funnel.

That’s right. We could talk all day about creating premium content, about our Instagram strategy, or what it takes to get a podcast off the ground. But the real secret sauce would be to teach you our funnel builder secrets. 

What is a Click Funnel?

As The Mayes Team, we sell products online. In our case, online courses and website memberships. The reality is that 95K Instagram followers won’t naturally correlate to 95 thousand people purchasing a product. We call these ‘warm leads’. They’re aware of our brand, they’re having a browse, but they’re unlikely to make any financial exchanges at this point. 

The goal of a click funnel is to turn these warm leads into hot leads. To establish trust. To position our brand as an authority. To build familiarity and momentum, until these warm leads become scorching-hot leads! Think of your click funnel as the handshake, bright smile, and warm introduction before you reveal your product. 
Debbie Mayes rides piggy-back on Gabriel Mayes as they look at the camera smiling

The Mayes Teams 8-Step Click Funnel Creation Process

1. Ads / Social Channels

This is where our cold leads start off. Maybe they are Instagram followers, on our email list, or have seen our paid advertisements. Each of these realms drive directly to our lead magnet or "Tripwire."

2. The Tripwire 

Our Mayes Team tripwire is a ‘Free Class Opt-In’. In exchange for their email address, we offer potential customers top quality content FOR FREE. We willingly give away some of our expert training for free, because we know that this will benefit us in the long run as we seek to build a flawless reputation with our paying customers. As funnel hacks go, this is essential.

3. Thank You Page #1

When someone opts in for our free class, they’ll immediately receive a personalized ‘Thank You’ video from us. Right off the bat, we’re establishing ourselves as welcoming and personable. We’re winning their attention, gaining familiarity, and building trust.  The thank you page usually comes with a surprise gift to wow our new found fan.  

4. 3x Free Classes over 3x Emails

They receive 3x free classes, through 3x emails. These classes are filled to the brim with information. Anyone who receives one of these emails is going to immediately grasp that Debbie and I know what we’re talking about - and leave them hungry for more.

5. Class Video + Homework CTA 

These emails give them access to our teaching videos. At the end of these classes, we give a homework CTA, calling for active engagement from the viewer. This heats up those warm leads even more!

6. Series of Emails / Retargeting Ads

Following this, we’ll send a series of follow up emails that drive to our main sales landing page. Here, we introduce the main event: our Master Class.

7. Landing Page Selling Master Class

The Master Class is the product that we’ve been trying to sell all along. Notice that it took us 7 steps to get here? We can guarantee that every lead that made it this far is actively engaged with us as a brand, and therefore more likely to purchase our final package.

8. Thank you Page #2 + One Click Upsell

The final step of the click funnel is that we have a ‘Thank You’ pop-up that includes a one-click upsell offer. This is crucial since there is a 60-70% higher chance of making a sell to an existing customer. By this point, the customer has given their card details, making it super easy to add this additional purchase to their order. 
This simple process brought in $1.1M for us in the last 18 months. If you are looking to make sales online, then building out a click funnel of your own is non-negotiable. Feel free to steal this step-by-step funnel yourself... it's your to do with what you want!

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