How to Build A Product that Will Make You Over $100K in Online Business
The Mayes Team • May 6, 2020
We never thought it would be possible to make over $100K in just one week. Five years ago that would have been unimaginable. Fast forward to 2018, and it became a reality. We learned how to harness the power of a question and how to build a product that made us $108K in just 7 days!
Creating an Unlimited Belief System
Have you ever heard of Roger Bannister? He was a middle-distance athlete who, on May 6th, 1954, broke the four-minute mile, something that was previously thought to be humanly impossible. He broke a barrier of possibility - and everything changed. And then something crazy happened. On June 21st, a little under 2 months later, John Landy, completed his own 4-minute mile, smashing Bannister’s record.
When the impossible is made possible, your limits change. Perhaps, right now, you’re dreaming of creating one of the next super successful online businesses. Well, we want to give you some insight into our story. After all, if we can do it, you can too.
Breaking Our Entrepreneur Four-Minute Mile
Back in 2016, Gabriel was a State Farm agent, and I was a freelance photographer. We were content and happy, on our journey of learning how to start an online business from home.
Some friends told us that they were preparing something that they were sure was going to make them $100K in one week. We were skeptical - this was such a far-reaching idea for us. But they proved us wrong when they actually did it! This set us on a crazy adventure and gave us a new goal in life: $100K in one week!
How to Build a Product that Works
Now, all we needed was a product. We tried 3 different product launches but each one ended in disappointment as our $100K-in-one-week goal continued to elude us... that was, until we heard a quote that completely shifted our mindset:
“If I had an hour to solve a problem and my life depended on it, I would spend the first 55 minutes determining the right questions to ask.” - Einstein
We realized that we’d been trying to sell products that we were inspired by, rather than asking our audience what product they actually wanted from us. So, we crafted a new secret strategy:
Listening to our audience, finding out what they liked, and giving them what they wanted.
Build Your Audience First
At this point in time, we were in the Skoolie niche. We knew that we needed to build out an audience within the niche that we were a part of, in order to be able to service them with a product that they’d want.
We’d built a substantial following on Instagram, however, if we wanted to listen to our audience it was time to start asking new questions that would help us figure out how to build out an email list. Nurtured email leads are 47% more likely to purchase a product than unnurtured leads. So, we created a Lead Magnet - a series of pop-up questions on our website that offered additional FREE content, in exchange for people’s email addresses.
Use Your Email List to Discover What Your Audience Wants
Once we had an email list established, we were finally able to start harnessing the power of a question in order to build a perfect product. We crafted intentional and direct questions, to gauge which of the following offers our audience would be the most interested in:
- Expert’s Essential Travel Tips - ie how to travel the country with four small children.
- How to Design your Own Skoolie Floor Plan - a simple tutorial.
- Make Money While You Travel - 12 ways to earn cash on short and long-term trips.
The results were loud and clear: Number 3 blew numbers 1+2 completely out of the water! We now knew how to build a product that our audience would love... and that's why we created our ‘How to Make Money & Get Free Stuff with Instagram’ a cash class.
We had also learned that in order to make $100K we needed 10K email addresses. We had our beautiful product, and all we needed to do was to wait until our email list hit that magic number. In October 2018 we hit that number and the impossible was suddenly possible. Without hesitation, we launched our class, and watched in awe as over the next 7 days we brought in $108K!! We were stunned!
What’s more, we knew that if we did it once, we could do it again. Six months later we did just that, making $114.3K in the week of May 23rd, 2019. We don’t say this to boast - we’re sharing these numbers because we want to empower you and your business that you can do the same. We can’t wait to watch you succeed!
Looking for more tips to take your business to the next level? We recently revealed our secret million dollar funnel - check it out here!
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